About Us

About Avenue Management:
 
Avenue Management was founded in early 2019 by experienced actor Alan Mehdizadeh (‘Grange Hill’, ‘Kinky Boots’, ‘Billy Elliot’), and his partner, Sarah Marr.  The mission of ‘Avenue Management’ is to create not just a productive talent agency, but to provide a personal, understanding, proactive ‘home’ for the artists we proudly represent. Whilst Alan concentrates on, and maintains the client list, and Sarah manages the business administration elements; they work together in a dynamic, productive, and a proactive way to ensure the agency can run seven days a week, at any time and to make sure clients are never 'without' attention.
 
With a deep grounding in the entertainment industry (dating back almost 30 years), Avenue Management understands the concerns and needs of our clients. We know that artists want (and need) an agent who is more than just a business contact. Our aim is to provide each and every one of our clients with a personally tailored and transparent career path. We aren’t here to just ‘tick boxes’ and wait for the phone to ring. We are here to maintain an open dialogue with our clients, to understand where they would like their career to go, and to use our knowledge and experience to set out an attainable career path. 


 
Reasons to join Avenue Management:


-Experienced Representation
You will always be represented by experienced, dedicated, hardworking industry professionals. Alan has made contacts in virtually all areas of the entertainment industry through a varied and successful career, ranging from the West End to TV Commercials, from Shakespeare to Music Videos, from touring comedies to Pantomime. Our team also have extensive experience in recruitment, an impressive record-breaking history in sales and have enjoyed huge success in people management. These attributes ensure that you will be represented by someone who not only understands the day-to-day working of the entertainment industry and what it’s like to be an artist in today’s challenging environment, but also by someone who also has a firm, provable history in various sectors of business and contract negotiation who is able to ensure that all areas of a client’s career are taken care of in a detailed and efficient manner. We feel it’s vital that you are represented by someone who has ‘been there’, and ‘gets it’. As you will be represented directly by the owners of the agency, you will never find that your career is being 'taken care of' by an employee. At Avenue Management, your career is our career. We don't work for anyone else, we only work with you. You will always be welcome to call, email, text, FaceTime, or drop by the office. If you need to talk, that's what we're here for. We mantain constant, and open communication with our clients so that they can feel involved in their career. We don't believe a client works for us, or that we work for our clients. We work together, toward the same goal; fulfilling your career potential, and supporting you as an artist, and as a person.
 
-Be an Individual
All of our clients are seen as individuals. We realise that with some agencies, it’s very easy for a performer to get lost in a sea of headshots and Spotlight profiles, or be passed over for more ‘established’ clients. The term ‘small fish in a big pond’ can so easily become a reality, and at Avenue Management, we believe every client deserves an agent who is working in a proactive, robust, and efficient way. We consider ourselves to be more of a boutique agency, thus, we will never fill our books with dozens of similar performers. At Avenue Management, we get to know every one of our clients. We know what makes them special, we know what they do, and we will submit you for each and every role you fit (not just those we know you’ll get). No client will be treated as more important than another, and we will never favour one client over another.
We also think it’s vital that no client is ‘pigeonholed’ or type-cast. A common concern for actors when joining an agency is “will I be seen as just one type of performer?”, the answer to that question is; not with Avenue Management. We have clients who work on TV, film, theatre, commercials, and more. We believe an actor is someone who is paid to pretend to be someone else. Thus, they shouldn’t be treated as a one trick pony, but rather as a professional who can do a variety of work. Although you may have trained in one discipline or medium, where possible, and where you feel comfortable, we will always strive to find you work that is maybe slightly outside your comfort zone. You may leave training expecting to work in musical theatre, or Shakespeare, but that doesn’t mean you can’t play the lead in a new US TV series. Keeping an open mind, and believing in our clients is key to their success. Whilst some large agencies tend to keep people in tidy little boxes, we believe your only limitation is you. We also do not believe in 'dropping' clients if they haven't worked for a period of time. If you go through a 'quiet spell' we will embrace you, and work with you to find ways to move through it. We have a strong policy of not signing dozens of graduates each year, and then releasing those who don't work. We are as committed to your career as you are. 
 
-No Pressure for Low Paid Work
Acting is not your hobby, it’s your livelihood, and it’s ours too. We will never pressure a client to accept a low-pay/no-pay contract unless it’s something they are passionate to do. You need to pay the bills, and we know you can’t pay the rent with “but it was a really good experience, and loads of important people saw it”. You work hard, and we want you to be rewarded for that work (creatively and financially). You will never be made to feel bad for turning down an audition, or a job, and you will always be supported on the path you take.
 
-Contract Negotiations
We will always endeavour to negotiate and work with producers and casting directors to make sure you are paid fairly, and in line with (or above) industry standards. We have a solid understanding of how wage structures and budgets work, and we know what is fair and reasonable. We will always work in your best interests. We represent you, and your best interests, you will always be our priority.
 
-Finding the Work You Want
You will never be told to go to an audition for a project you are not interested in (regardless of the project), and you will never be treated unfairly. We want you to want the work you audition for, and if you don’t feel confident in a project, you won’t be pressured to attend an audition. Honesty is key at Avenue Management we want everyone to be happy. We are always on the side of our clients. Likewise, if you decide you want to take low-pay or even no-pay work, we won’t try to put you off for financial gain. Your career, and happiness are the priority.
 
-Proactive Approach to Client Protection
We manage detailed databases to ensure you always get paid for expired usage on projects such as TV commercials. We know that quite often usage expires but the campaigns do not get removed, (especially in a world where online material is common), we check periodically that your work is not being used beyond the agreed contract, and when it is, we work to ensure you are paid fairly, and promptly. We know actors are missing out on thousands of pounds through exceeded usage, and at Avenue Management we work to ensure that is never the case for our clients.


-Self-tape shooting service

Over the past few years, the demand for self-taped auditions has increased significantly. In recognition of this, and to offer our clients continued support, we offer a free self-tape shooting service, exclusively for Avenue Management clients. The service includes an audition reader, shooting, basic direction (where requested), editing, and sending/uploading of tapes. This service is offered wherever possible to ensure agency clients can have access to experienced assistance in shooting and sending high quality, stand-out self-tape auditions.

 
-Extended Operating Hours
We feel the entertainment industry is more than a 10-6, Monday to Friday business. Unlike many agencies, we are happy to deal with client needs outside of general office hours. If you’re working, so are we! In our opinion, it is important to be reachable, and proactive, outside of regular business operating hours. We don’t want our clients to miss opportunities because we aren’t happy to answer the phone or read an email after 7pm! You will always have access to your agent, and not just to an assistant.
 
-Understanding Personal Circumstances
We realise your personal circumstances can change, and when life throws you a curveball, we will always work with you to find a solution that works for everyone. We understand that there may be brief periods where you are unable to attend auditions, or times where you can’t work in the entertainment industry at all. We will always be happy to discuss and understand these times with our clients, and to help them find a solution they are comfortable with.


-Agency Exclusive Hardship Fund

At Avenue Management, we believe that our people are far more important than any form of financial gain or profit.

 The ongoing COVID-19 crisis has left us feeling helpless at times, and it has saddened us that we have not been able to do more to financially assist those clients worst affected by the pandemic. Sadly, this is just the reality of being a new business.

Whilst we are in the fortunate position of not being at risk as a business (thanks to safeguards put in place at the time of establishing of the agency), we would have wanted to be able to do more to assist our loyal clients in this dark time.

Having seen numerous clients lose out on a range of engagements, and having seen thriving careers put ‘on hold’ has been difficult to say the least. Whilst we have continued to submit clients for all relevant roles, administer contracts when they have been offered, and have kept regular contact with our clients to ensure they feel supported, it’s not enough.

In light of the above, and in consideration of the fact that this may not be the last time we face a crisis like the current one, we want to do what we can to be more helpful in the future (should similar circumstances arise)

It is with great pride that we announce that from August 1 2020, a percentage of all commission made by the agency will be set aside in order to establish a hardship fund for future difficulties faced by our clients where they are involuntarily prevented from working.

Whilst it will take some time to establish the finances needed to effectively administer this fund (especially at this time), it is nonetheless a commitment we are extremely proud to be making to offer even more support to our clients in the future.

The fund will consist entirely of agency earnings, and our clients will have no change to their commission structures.

Whilst we know it is too late to be able to make a notable difference to the finances of our clients right now, we are so excited to be innovating in this way to try and make sure we can do more if we are ever faced with such a challenging time again, a time where people simply cannot work.

Once established, and once finances permit, clients who have been involuntarily forced not to work will be able to apply for a grant to assist them during that time. Grants will be made dependent on resources available to the company at the time. The grant will not be repayable. All details of any grants given will be kept private & confidential.


 

For more information, to be considered for representation, please use our contact form on the 'contact us' page